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Senior Social Media Analyst

  • Capgemini
  • Kolkata
  • Experienced Professionals
  • Full Time
  • Business Services
  • Creative & Design

Posted October 14, 2026 applications close November 13, 2026


Job Description

Your Role

  • Manage daily operational requests, campaign set ups, campaign pacing checks, hygiene checks for implementation in an accurate and timeline manner.
  • Develop, implement, and manage paid social media campaigns across platforms including Facebook, Instagram, Pinterest, DV360, CM360 and Google Ad Manager.
  • Assist in planning and executing social media campaigns and contests that align with marketing objectives.
  • Monitor and analyse campaign performance, providing regular reports and insights to stakeholders.
  • Collaborate with other teams to produce engaging and effective delivery.
  • Utilize data-driven insights to make informed decisions and adjustments to campaigns.
  • Coordinate with other marketing team members to ensure cohesive and integrated marketing strategies.

In this Role you will play key role in

  • Proven 2+ years of experience in managing paid social media campaigns and digital advertising.
  • Proficiency in Facebook Ads Manager, Pinterest Ads, DV360, CM360 and Google Ad Manager.
  • Understanding of DSP eco-system.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to think outside the box.
  • Strong organizational skills and attention to detail.
  • Ability to work independently and as part of a team.

Your Profile

  • Facebook Ads Manager, Pinterest Ad Manager, Instagram ads, DV360 – Programmatic, Campaign Manager 360, Google Ad Manager, TTD
  • Power-Bi, Excel, PowerPoint will be a plus point.  
  • Reporting and request management tools – JIRA, Salesforce, You Track, Oracle Cloud
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