Consumer & Shopper Insights Team Lead

Your Role

The Consumer & Shopper Insights Team Lead is responsible for the day-to-day leadership, governance and quality of consumer and shopper insight delivery, partnering with the relevant Tower Lead and senior client stakeholders. The role leads multidisciplinary work across consumer typologies, demand spaces, consumer and shopper journeys, insight and foresight, primary and secondary research, continuous trackers, behavioural analytics, data products, reporting platforms and knowledge management.

The role translates business questions into rigorous research, analytics and technology-enabled insight solutions; ensures outputs are actionable, compliant and reusable; and embeds consumer and shopper understanding into brand, category, innovation, experience and activation decisions across global, cluster and market teams.

In this role you will play key role in

• Consumer typologies, demand spaces and typing tools.
• Consumer and shopper journey intelligence, behavioural drivers and pain-point analysis.
• Primary qualitative and quantitative research, secondary research and usability testing.
• Consumer trackers, brand equity diagnostics and post-launch measurement.
• Insight and foresight, trend taxonomies, scenario development and opportunity scanning.
• Data sourcing, ingestion, cleansing, enrichment, classification and quality governance.
• Insight platforms, dashboards, repositories, automation and advanced analytics.
• Shopper insight, point-of-sale effectiveness, channel behaviour and commercial activation support.
• Supplier, SOW, budget, fieldwork, quality, compliance and knowledge governance.

Your Profile

• Bachelor’s degree in Marketing, Business, Behavioural Science, Statistics, Economics, Psychology, Data Science or a related discipline; postgraduate qualification preferred.
• 12+ years of experience across Consumer Insights, Shopper Insights, Market Research, Foresight, Behavioural Analytics, Data and Analytics or Consulting.
• Demonstrated experience leading multidisciplinary teams and complex, multi-market insight programmes.
• Strong experience across qualitative and quantitative research, continuous tracking, segmentation or typologies, journey analytics and insight storytelling.
• Experience managing research agencies, fieldwork, SOWs, budgets, quality and compliance.
• Experience in regulated consumer industries preferred; tobacco or NGP experience highly desirable.