Marketing Manager – Public Relations & Communications

Responsibilities

PR/Media Strategy and Engagement

Conceptualize and execute strategic PR and Communications plans that deliver on brand and business goals

Align with the vision and purpose of Infosys and drive narratives deep into the region

Manage end-to-end PR activities – strategic campaigns, press events & releases, research reports

Monitor brand landscape for potential issues and work closely with the leadership and communications team to develop crisis communication plans, draft statements, reputation management

Crisis communications and management

Maintain and manage effective campaign budgets and effectively manage agency relationships

Drive evaluation processes, execution and KPIs on key campaigns

Coordinate the activities of PR agencies and ensure project deliverables are met

Have a finger on the pulse of the media industry and landscape and be able to identify strategic PR opportunities

Maintain excellent contacts with media in the region, and constantly seek new opportunities to grow our network

Additional Responsibilities

Education

Degree level qualification in Marketing, Communications, Journalism, PR, or equivalent with strong content and communications skills

Experience

10-15 years’ experience in public relations, marketing, communications or related fields. Agency / media experience is a plus.

Technical and Professional Requirements

Skills Required, Success Factors

Deep understanding of the IT & Services industry

Willingness to learn

Strong media connections

Excellent content development and presentation skills

Identifying news pegs and good at storytelling

Fluent in written and spoken English

Experienced in the business use of social media channels

Deep understanding of numbers, ability to use analytics tools, ability to create unique dashboards (data mining) and comfortable using MS Excel

Project management skills. Must be able to manage and execute multiple campaigns simultaneously

Requires ability to work in a cross-cultural / global environment and willingness to travel

Able to work confidently in a hybrid team environment

Preferred Skills

• Branding strategy

Educational Requirements

MBA